Ecom Profiles & News
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News
Meta Andromeda Update: RIP Audience Targeting
Meta's Andromeda update shifts ad targeting from demographics to Creative Retrieval. Here is how Australian E-com brands need to adapt their strategy in 2026.26/11/2025SoMe AI Team
News
Why Meta's 'Vibes' App Is Already Dying
Meta's new AI video app 'Vibes' has seen a 90% user drop-off. What does this failure teach us about AI generated content and human connection?26/11/2025SoMe AI Team
News
When Is TikTok Shop Actually Coming to Australia?
TikTok Shop is dominating the US and UK, but when will it launch in Australia? We analyse the logistics, market size, and current rumours.26/11/2025SoMe AI Team
News
Meta's New Feature Stops Competitors Stealing Your Reels
Meta is releasing a new Rights Manager feature to stop competitors from stealing your Reels. Here is how it works and how to protect your content assets.26/11/2025SoMe AI Team
Insights
The 'Black Friday Hangover': Profitability vs Volume
Black Friday drives volume, but does it drive profit? We analyse the CPM spikes and why retargeting beats prospecting during peak season.26/11/2025SoMe AI Team
Insights
Organic vs Paid: The E-commerce Strategy for 2026
Data shows Organic content has higher engagement than Paid Ads. Here is the hybrid strategy E-com brands need to adopt to lower CAC.26/11/2025SoMe AI Team
Insights
Raw vs Polished: Stop Overproducing Your Ads
High-fidelity content is lowering trust. Learn why 'Raw' UGC style ads are outperforming big budget productions for Australian E-com brands.26/11/2025SoMe AI Team
Research
Positive Vibes Don't Always Sell: The Power of Negative Hooks
Sentiment analysis reveals that negative and neutral hooks often outperform positive ones in TikTok ads. Learn the psychology of the Negative Hook.26/11/2025SoMe AI Team
Research
Invisible Content: Why You Need Auto-Captions in 2025
Videos with auto-captions get 2.1x more views. Learn why accessibility and SEO make captions mandatory for Australian E-com brands.26/11/2025SoMe AI Team
Research
Why #smallbusiness Is Destroying Your TikTok Reach
Our data shows that using the #smallbusiness hashtag on TikTok can reduce video views by 3x. Learn why niche tags perform better for E-com.26/11/2025SoMe AI Team