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TikTok Backtracks on AI Remix Feature

TikTok has paused the AI remix rollout after creator backlash. Turns out it was meme replies. Here's the ai remix tiktok backtrack, explained.

24 Apr 2026SoMe Team

OpenAI Just Killed Sora. Anyone in Short-Form Video Saw This Coming.

OpenAI has shut down Sora entirely - the app, the API and video inside ChatGPT. Disney pulled its $1 billion deal. Downloads dropped 66% in three months. Here is what the death of AI video means for ecommerce brands.

25 Mar 2026Sofia

Should You Use AI Generated Videos for Your Brand? No. Here Is Why.

AI generated videos are destroying brand trust in ecommerce. Platforms like TikTok and Instagram are penalising synthetic content. YouTube is demonetising AI videos. Consumers can spot fake and they associate them with scams. If you are building a real brand, AI generated video is not for you.

16 Mar 2026SoMe Team

The 'Black Friday Hangover': Profitability vs Volume

Black Friday drives volume but does it drive profit? We analyse the CPM spikes and why knowing your real numbers matters more than revenue for e-commerce brands.

26 Nov 2025SoMe AI Team

Why Meta's 'Vibes' App Is Already Dying

Meta's AI video app Vibes has seen a 90% user drop-off. What does this teach e-commerce brands about AI generated content and the value of authentic video?

26 Nov 2025SoMe AI Team

Meta's New Feature Stops Competitors Stealing Your Reels

Meta is releasing Rights Manager to stop competitors stealing your Reels. Here is how it works and how e-commerce brands can protect their video content.

26 Nov 2025SoMe AI Team

Meta Andromeda Update: RIP Audience Targeting

Meta's Andromeda update shifts ad targeting from demographics to creative retrieval. Here is how e-commerce brands need to adapt their video ad strategy in 2026.

26 Nov 2025SoMe AI Team

Positive Vibes Don't Always Sell: The Power of Negative Hooks

Sentiment analysis reveals that negative and neutral hooks often outperform positive ones in TikTok and Reels ads. Here is what e-commerce brands should test.

26 Nov 2025SoMe AI Team

Why #smallbusiness Is Destroying Your TikTok Reach

Our data shows that using #smallbusiness on TikTok can reduce video views by 3x. Learn which niche hashtags actually work for e-commerce brands.

26 Nov 2025SoMe AI Team

Raw vs Polished: Stop Overproducing Your Ads

High-fidelity content is lowering trust. Learn why raw UGC-style ads are outperforming big-budget productions for e-commerce brands on TikTok and Reels.

26 Nov 2025SoMe AI Team

When Is TikTok Shop Actually Coming to Australia?

TikTok Shop is dominating the US and UK but when will it launch in Australia? We analyse the logistics, market size, and what e-commerce brands should do now to prepare.

26 Nov 2025SoMe AI Team

Organic vs Paid: The E-commerce Strategy for 2026

Data shows organic content has higher engagement than paid ads. Here is the hybrid strategy e-commerce brands need to lower CAC and track real ROI in 2026.

26 Nov 2025SoMe AI Team

Invisible Content: Why You Need Auto-Captions in 2025

Videos with auto-captions get 2.1x more views. Learn why accessibility and discoverability make captions mandatory for e-commerce brands on TikTok and Reels.

26 Nov 2025SoMe AI Team