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When Is TikTok Shop Actually Coming to Australia?
TikTok Shop is dominating the US and UK but when will it launch in Australia? We analyse the logistics, market size, and what e-commerce brands should do now to prepare.
By SoMe AI Team
~2 min read
When is TikTok shop actually coming to Australia? With 38% of Aussie adults on the platform, the demand is clearly there. Yet, we have been hearing that it is 'just around the corner' for ages now. While the US and UK markets are fully integrated, Australian brands are stuck with 'Link in Bio'.
The Logistics Barrier
TikTok is aggressively trying to recreate Douyin's success in Social Commerce, where the app handles everything from discovery to delivery. The likely reason for the delay in Australia is logistics. We are a small market population-wise, but with a massive geography.
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Social content suggestion 2Establishing the fulfillment infrastructure required to guarantee the 2-3 day shipping times TikTok Shop demands is a massive capital investment compared to the dense population centres of the UK.
What Should Brands Do Now?
Even without the Shop feature, you should be acting as if it is already here. Build your audience now. When the 'Shop' tab finally opens, the brands with an existing, warm community will dominate the initial algorithm push.
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It would be nice to have a challenger to Meta's Social Commerce dominance in Australia. Until then, optimise your 'Link in Bio' landing pages for mobile speed.E-Commerce Social Media Guide
The complete guide to growing your brand on TikTok and Instagram.
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