AI with Integrity

Our commitment to responsible innovation at SoMe AI. We believe in harnessing the power of artificial intelligence ethically and transparently to empower creativity, not replace it.

Our Approach: Human-Centric AI

The rise of AI brings incredible opportunities, but also valid concerns. At SoMe AI, our philosophy is clear: AI should serve and augment human creativity, not generate 'slop' or infringe on intellectual property.

Automating the Tedious, Not the Creative

Our AI tools are designed to handle repetitive and time-consuming video editing tasks. This frees you, the creator, to focus on your unique vision, narrative and style.

No Generative IP Theft

We are committed to ethical AI. SoMe AI does not use generative AI in ways that replicate or steal existing intellectual property. Our focus is on enhancing your original content.

Magnifying Your Brand, Not Diluting It

The goal is to make your content more you. Our AI helps refine and polish your work, ensuring it reflects your personal brand and voice, rather than producing generic, soulless 'AI slop'.

Our Pillars of Responsible AI

To build trust and ensure our AI serves our users and society responsibly, we adhere to the following core principles:

Transparency

We believe in clarity. You have a right to understand how our AI tools work and what data they use.

Fairness

Our AI systems are designed to be as unbiased as possible, ensuring fair outcomes for all users.

Accountability

While our AI automates, humans are always in control. We take responsibility for our technology.

Privacy & Consent

Your data is yours. We operate on a strict opt-in basis for data usage.

Robustness

Our AI systems are built to be reliable and secure, protecting against vulnerabilities.

Purposeful Innovation

We develop AI with a clear purpose: to enhance human capabilities and creativity.

Continuous Improvement

We continuously evaluate and improve our AI systems to ensure they align with our principles.

Empowering Creators

Our AI is designed to empower rather than replace human creativity and decision-making.

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Transparency

We believe in clarity. You have a right to understand how our AI tools work and what data they use.

Fairness

Our AI systems are designed to be as unbiased as possible, ensuring fair outcomes for all users.

Accountability

While our AI automates, humans are always in control. We take responsibility for our technology.

Privacy & Consent

Your data is yours. We operate on a strict opt-in basis for data usage.

Robustness

Our AI systems are built to be reliable and secure, protecting against vulnerabilities.

Purposeful Innovation

We develop AI with a clear purpose: to enhance human capabilities and creativity.

Continuous Improvement

We continuously evaluate and improve our AI systems to ensure they align with our principles.

Empowering Creators

Our AI is designed to empower rather than replace human creativity and decision-making.

Engaging with the Broader AI Dialogue

We recognise that AI technology sparks a wide range of discussions, from its impact on employment to the ethics of advanced AI development and the potential for misinformation. While SoMe AI's current focus is on specialised video editing tools, we are committed to staying informed and contributing positively to these conversations.

Common concerns we address:

Content Authenticity

Privacy and Data Usage

AI and Employment

Our primary contribution is to demonstrate how AI can be developed and deployed responsibly, focusing on augmenting human skills and respecting ethical boundaries. We believe that by prioritising transparency, fairness and user control, AI can be a powerful force for good.