Why Meta's 'Vibes' App Is Already Dying

Has anyone actually tried Meta's new 'Vibes' AI video app? Despite 30 million downloads in October, they have only 2 million daily users in November, with that number declining every week. It is a textbook case of technology looking for a problem to solve.

People downloaded it, watched some clips, then closed it. The takeaway? AI generated content may be technically impressive, but it is often so disconnected from reality that people don't want to consume it long-term. It feeds into the 'Dead Internet Theory'—that the web is just bots talking to bots.

For brands, this is a warning. AI is a tool for efficiency (editing, ideation, resizing), but if your final output lacks a human element, you will lose the audience. Use AI to build the frame, but let a human paint the picture. We want to see real people using real products.